EBay threatens ShmeeBay

[AN-net]

i would not try to fight eBay on this. They are the largest online auction site in existence and will easily crush you because they have the money for the long run. eBay will most likely get your hosting unplugged where ever you go even before a trial starts because web hosts do not want to get in the middle of a legal/trademark war. to webhosts legal battles = hurt of sales. So just some common sense would be drop the name(not the idea) and just make a new name.

However, if your going to fight them on this try pulling the old Mike Rowe move by getting the media's attention on this and that might put public pressure on them to stop or at least give you compensation for the name. Mike turned out with an Xbox and loads of other stuff from Microsoft so maybe you can get something from eBay. Also as said above, find resources to back your claim up such as court decisions(even though there are few on the internet still) and become knowledgeable on the area of trademarks and the internet.