We are getting to the point where the server is becoming overloaded by the use of our message boards.
Advertising revenue is in the dumps right now-- you're lucky if you get $3 CPM for POPUPS! Other sites are whoring themselves out to ads, popups and email harvesters - something we refuse to do. (We have one popup ad running on our homepage for a one month trial, but that's not paying the bills).
Yes, there will be a huge backlash from the userbase. Yes, there will be attrition. However, it will weed out the trolls and children who are playing around, reduce our traffic to a manageable amount and the loyal members will pay to stay.
This is the way the net is moving -- paid content. You can see that from Napster to the Wall Street Journal.
It is inevitable for content sites to stay in business.