Important for ALL Sellers !!

[BirdOPrey5]

Cold day in hell that I collect VAT for Euro governments.

From the Forbes article, at the end:

VAT enforcement efforts focus on the seller, not the consumer. One of the potential weak links of the nonresident VAT rules described is the lack of an enforcement mechanism, formal or informal, for EU countries to obtain the assistance of third countries like the US to help in collecting VAT due by companies based in the US and selling into the EU market. As the OECD quote at the outset of this list suggests, European tax authorities have relied primarily on the good faith of nonresident sellers to sign up for one of the two compliance options available to such sellers since 2003.

It is impossible to enforce this for companies or individuals that don't and will never have a physical presence in Europe.