How's Your Registration Rate? - Analytics Goal/Funnel

[induslady]

Hello Princeton,

I have set up the goal tracking for registration process in Google Analytics with goal flow as below -

Step 1 - /forums/register.php
Step 2 - /forums/register.php?do=addmember
Step 3 - /forums/vbsso/vbsso.php?a=act&do=verifyemail

Yes I have a WP section in my site and vbulletin is integrated with WP through vbSSO.

Here is my goal funnel visualization -
Attachment 149129

But my funnel result is skewed and here are some of the issues -

1) Why there are huge number of exits for the goal URLs - /forums/register.php and /forums/register.php?do=addmember at step 2. Almost 85% of the exit here ( 452 + 700 / 1346)
What could be the cause for this.

2)When I run the data in my forums for the same period as in the goal funnel I notice there is 1188 users who has completed the registration form and have submitted the data. But the funnel shows 106. Why there is such a huge discrepancy?

3)Is there anything basic in the goal set up process that am missing out on.

Thanks in advance for the earliest response.