Web advertising- Question re "impressions" vs page views

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Web advertising- Question re "impressions" vs page views

02-06-2009, 01:26 AM

Trimos

Join Date: Feb 2009

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Web advertising- Question re "impressions" vs page views

Say you have a forum with 3,000,000 page views a month, and then you have a couple of banner ads on every page running continuously 24/7 rotating back and forth. The total impressions for both ads is 500,000 per month.

The question is, why aren't the total ad impressions 3 million ?

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