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Web advertising- Question re "impressions" vs page views
Say you have a forum with 3,000,000 page views a month, and then you have a couple of banner ads on every page running continuously 24/7 rotating back and forth. The total impressions for both ads is 500,000 per month.
The question is, why aren't the total ad impressions 3 million ? |
Surprising no one knows the answer to this.... or maybe it's too boring to talk about :o
Any suggestions on where to ask ? |
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