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Adsense Tip: It's all about location
Most people run 3 ads on their site.
Type and location of ads determines your return. We will discuss location. Did you know that the first ad displayed has the highest return per click? (you get a higher % in return per each click*) Below are some scenarios that I have seen on many forum sites. Site A: Basic forum <table> layout illustration: ______________ ________________ logo_________ | [banner] ______________ ________________ navbar [leaderboard] _______________________________ content _______________________________ has the following ads.. (listed high->low CTR)
The ads are displayed in the following order:
Site B: Forum left column <table> layout illustration: _____________ ________________ logo________ | [banner] _____________ ________________ navbar _____________ ________________ sidebar_____ | [leaderboard] [skyscraper] | content _____________ ________________ has the following ads.. (listed high->low CTR)
The ads are displayed in the following order:
Site C: Forum left column <table> layout illustration: ______________________________ logo ______________________________ navbar [leaderboard] _____________ ________________ sidebar_____ | content [skyscraper] | [banner] _____________ ________________ has the following ads.. (listed high->low CTR)
The ads are displayed in the following order:
* Google does not make this information available; but it's believed to be true by many |
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