Adsense Tip: It's all about location
 

Most people run 3 ads on their site.

Type and location of ads determines your return. We will discuss location.

Did you know that the first ad displayed has the highest return per click?
(you get a higher % in return per each click*)

Below are some scenarios that I have seen on many forum sites.


Site A:

Basic forum <table> layout illustration:
______________ ________________
logo_________ | [banner]
______________ ________________
navbar
[leaderboard]
_______________________________
content
_______________________________

has the following ads.. (listed high->low CTR)

• leaderboard (below navbar) most clicks
• banner (next to logo) low

GRADE F: Not optimized - admin is actually losing money; the banner is receiving the highest return yet the leaderboard has the most clicks. :down:


The ads are displayed in the following order:

1. banner
2. leaderboard

Site B:

Forum left column <table> layout illustration:
_____________ ________________
logo________ | [banner]
_____________ ________________
navbar

_____________ ________________
sidebar_____ | [leaderboard]
[skyscraper] | content
_____________ ________________


has the following ads.. (listed high->low CTR)

• leaderboard (below navbar) most clicks
• banner (next to logo)
• skyscraper (left column) low

GRADE F: Not optimized - admin is losing money; they are getting the minimum for each leaderboard click yet the leaderboard has the most clicks. :down:

The ads are displayed in the following order:

1. banner
2. skyscraper
3. leaderboard

Site C:

Forum left column <table> layout illustration:
______________________________
logo
______________________________
navbar
[leaderboard]
_____________ ________________
sidebar_____ | content
[skyscraper] | [banner]
_____________ ________________


has the following ads.. (listed high->low CTR)

• leaderboard (below navbar) most clicks
• skyscraper (left column)
• banner (below content) low

GRADE A: Optimized - admin is maximizing his clicks :up:

The ads are displayed in the following order:

1. leaderboard
2. skyscraper
3. banner

Is your site optimized for Adsense?


* Google does not make this information available; but it's believed to be true by many

I use GAB for Advertisement, tried OpenX but is a bit server-load consuming...
as far as I know AdSense is not giving good result to the majority of the boards although is the 'basic' source of income to consider... but that's my .2 cents

Thanks for the heads up. I guess my ads are optimized then. It just so happens that mine falls along these lines.

not sure about what site you are referring about but that calistyle site is NOT

I'm looking at this page:
http://calistyle101.com/forums/freeb...p-freepay.html

the first ad displayed is your left column skyscraper - not the leaderboard below the first postbit

although, the skyscraper earns you the highest return per click
it's the leaderboard that gets you the highest ratio on clicks per # of impressions


NOTE: I'm NOT referring to the first ad that you see. I'm talking about the first ad displayed (fetched) by your browser.

i've never been able to make adsense work :d I've given up on it and switched to affiliate marketing and made 1000% more in 4 weeks then i ever did with adsense in 4 years

Oh, ok. I just assumed the first one on the page would be the first one to load. In the above examples that just so happed to be how they all were.

I'm a site c but prefer a footer leaderboard instead of a skyscraper on the side.

-Raymond

can you have a look at the locations on:

muskelbody.info/forum
sportsuche.info/forum

thanks for the feedback.

muskelbody.info/forum :down:

I suggest a new style and logo.
I recommend posting your site (for style review) in Community Reviews.

about adsense - you have too many above the fold; most likely your bounce rate is really high

sportsuche.info/forum :up:

The ads do not integrate well with your style; I also recommend pushing the skyscraper down (add something above it)

I recommend posting your site (for style review) in Community Reviews.

i did not understand everything you wrote (sorry i am german).
can i pm you therefore ?