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Maximizing Adsense Revenue
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amykhar
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amykhar amykhar is offline 08-27-2005, 10:00 PM

Ad banners used to be a good source of income. That's not as true these days, but you can still easily cover basic hosting costs for a small forum with careful attention to your banners.

It takes more than slapping a banner in your header template. It takes a bit of time, patience and effort on your part to achieve optimal banner placement.

Luckily, if you use Google Adsense banners, you have some tools that can help.

The first is a very good document that shows where ad banners generally are the most effective:

https://www.google.com/support/adsen...page=tips.html

The second is the ability for you to control the color of your ad banners. Colors can be used to make the ad banners appear like part of the content. Or, they can be used to make the ad pop out of the page.

The third option is the wide variety of sizes that you can use. Having more choices than typical 468x60 banner ads means that you can work relevant ads into your content without looking like a banner farm.

The fourth option allows you to use alternate ads instead of google's public service banners. Why show ads for free?

Finally, Google gives you the ability to create custom channels. These channels will help you monitor the performance of each ad banner on the page.

Ad Placement
I have found that ads are vital in 2 places.
1. On the archive pages. Most of my guest traffic hits my archives first. If they don't find what they are looking for at my site, the google banner often gives them another viable site to check out. So, they click the ad and away they go.
2. In the postbit template of the first post on the page. (Ideally, the banner should be in the postbit of the LAST post on the page. More readers see the last post than the first. But, putting a banner there causes all sorts of grief for firefox and opera users if they try to use the quick reply box.)

What works for me, might not work for you
That's where custom channels come in.

Google allows you to create custom channels. I have several created - one for each placement of an ad banner in a template. Some examples of channel names are: postbit, header, archiveside, archivebottom, forumdisplay, etc.

After you create your custom channel, get the ad code based on that channel and place it in the proper template.

For example, in my forumdisplay, I use a link-type banner. I set that banner to my forumdisplay channel, then grab the code and paste it in my forumdisplay template.

I can now track the impressions banners on my forumdisplay pages receive and how many times they are clicked. Based on those numbers, I can adjust placement of the ad, colors of the ad, or even the size of the ad.

Google helps take the guesswork out of earning money from banners. I have found that using the tips outlined above, my google revenue has gone up 3,000 percent! Yes, 3,000 percent. Before I started working with google's placement tools, I earned pennies every month. Now, I am covering my hosting costs.

It is well worth any effort you will expend.

Amy
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Old 10-01-2007, 07:21 PM
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mykkal mykkal is offline
 
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Has anyone attempted to maximize output by adding adsense to the forum view or the thread view?

I'd love to know how to do this. And I'd really like to get some adunits displaying in the "topic view areas".
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Old 09-19-2008, 08:29 AM
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pranaysanghavi pranaysanghavi is offline
 
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Quote:
Originally Posted by MRGTB View Post
The only thing I dislike about displaying the full banner image with no background colour to blend in is this. Everybody now knows what a google adsence regular banner looks like and I would image most will avoid clicking it. I mean I know I do when I see a regular adsence banner on a site.

The only ones I've ever clicked is when people blend the background in and place them very near content which catches you off guard click them by mistake. One site did this very well and got two clicks out of me by pure hidding them in content.
Blending and dissolving, sometimes I think I'm wanting to make a dime by fooling my dear community members, who come not be fooled by clicking on the ads, but see our forum content. hmm. but there's a trade off.

There is an apt joke here: in an American school in usa a teacher once asked her pupils, who is the most influential figure on this planet ever? Right answer will get 10$ prize from me.

A hindu/Indian student quickly rose up, and said 'Jesus Christ'... teacher was elated, and the guy promptly grabbed the 10$ bill.

Then the teacher asked him the question," you're not even christian, still how did you know it so well."

The guy replied, 'In my heart I knew the correct answer was Lord Krishna, but business is business.'


So you get the moral, huh?
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  #44  
Old 11-26-2008, 03:52 AM
induslady induslady is offline
 
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Quote:
Originally Posted by amykhar View Post
Finally, Google gives you the ability to create custom channels. These channels will help you monitor the performance of each ad banner on the page.

After you create your custom channel, get the ad code based on that channel and place it in the proper template.

For example, in my forumdisplay, I use a link-type banner. I set that banner to my forumdisplay channel, then grab the code and paste it in my forumdisplay template.

I can now track the impressions banners on my forumdisplay pages receive and how many times they are clicked. Based on those numbers, I can adjust placement of the ad, colors of the ad, or even the size of the ad.

Amy
Hi Amy and others,

I have been using for sometime now Custom Channels to track the performance of Google Ads displayed in my forums.

Recently, I implemented Google Ad Manager to display other network ads and Google ads (in the unsold inventory). So Google Ad Manager created its own custom channels for the ad slots where it would be displaying Google Ads for the unsold inventory.

Now, I'm seeing a discrepancy in the impressions shown for the custom channels created to track ads within the same page (say forumdisplay) but different slots.

For example, I have:

Channel 1 - created by me manually to track ads shown in slot 1 of forumdisplay page
Channel 2 - created by Ad Manager to track ads shown in slot 2 of the same forum display page

Ads in the forum display page tracked by channel 1 & 2 should have the same number of impressions. Because they are ads in the same page, both makes an impression when the page is viewed.

But I see a huge discrepancy in the ad impressions tracked by both the channels. Channel 1 created by me always shows less impressions for any day compared to Channel 2 created by Ad Manager. Why?
Ideally, Channel 1 created by me should show more impressions because that slot displays only Google Ads. Whereas Channel 2 created by Ad Manager alternates between Google Ads and other ads depending on the Geo-target audience, eCPM,etc. But still Channel 2 shows more ad impressions for Google Ads.

What could have gone wrong in the custom channel that I created? Please help.

Thanks.
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Old 03-05-2009, 07:15 PM
taytaysdad taytaysdad is offline
 
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Works as it should with 3.8, one tip is to set pub-id and create channel id to change in code before uploading to acp.
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  #46  
Old 04-28-2011, 01:23 AM
BigDog007 BigDog007 is offline
 
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neat articles in here love reading them
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  #47  
Old 05-01-2011, 02:18 PM
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egyptsons egyptsons is offline
 
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the problem to put ads in Archive is that :
you can't specify a forum or some forums to show / not show the ads in it .
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