IAB Releases New Standard Ad Unit Portfolio

[Princeton]

First Standard Portfolio Upgrade Since 2003 Showcases Brand-Friendly Ad Formats; Research Reveals They Entertain, Enlighten and Engage ? at Scale

Since their introduction in 1996 and most recent update in 2003, the IAB Standard Ad Units helped to create the modern, scalable digital advertising industry. Today over 80 percent of display ads sold have followed IAB standards. To drive the industry forward and create new opportunities for dynamic brand advertising, IAB released a new Standard Ad Unit Portfolio at the fifth IAB Annual Leadership Meeting ?Ecosystem 2.0: Beyond Time and Space,? which includes a new range of formats designed to meet marketers? communications needs across the purchase funnel. Among these are the IAB Rising Stars Display ad units, six new interactive ad units developed and tested in partnership with leading publishers and agencies in the digital world.



(press release)

To download all of the portfolio?s ad format specifications, please go to www.iab.net/displayguidelines.