easy one: how to parse PHP code on page gen?

[webghey]

OK that's cool, but the PHP code I wrote is designed to be placed in the ad column itself, not anywhere else. It actively writes html to the client on page generation...

Even if I wrap the entire PHP code page in a function, I can't execute the function call from the ad column template since the PHP isn't parsed.

Any further ideas? Or did I misunderstand your suggestion?

Thanks!