Quote:
Originally Posted by imported_silkroad
I disagree that a high bounce rate is "danger will robinson"....
The nature of your traffic is a big factor. If your forum gets millions of referrals per month from search engine traffic, then you will have a very high bounce rate.
Forums with little search referral traffic (or little traffic in general) will have lower bounce rates.
So, to make a general statement without any context that a high bounce rate is "bad" is wrong, very wrong.
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a high bounce rate is BAD regardless of where your traffic is coming from
when it's high you need to look at individual pages - see what's wrong
- if your index bounce rate is high something is wrong
a lot of secondary pages (ie. page 2, 3, 4, 5, etc) can have a negative affect on bounce rate (comments usually don't offer any "good" content - not much can be done about this)
03-27-2009, 11:26 PM
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