during these economic woes, it's important to fix high Bounce Rate...
for some, traffic will increase in their 'field of interest' - these are the people who have the most to gain (or lose)
to ensure that you are not on the
losing end, your main page should have a low bounce rate
if your main page has a high bounce rate - it's time to make some changes
What causes high Bounce Rate?
- content (quatity, quality, formatting, placement, etc)
- bad interface/layout (choice of style)
- bad choice of color (choice of style)
- linking to external sites
- ads (ie. Adsense)
- marketing (false or misleading advertising)*
When linking to external sites or using ads one should consider at least a 5%-10% increase in bounce rate.
With that said, main page bounce rate should be in the single digits
(no ads/external links).
* false or misleading advertising will cost you money and will increase bounce rate ... I see this a lot with people using Adwords - their ad variations are not specify and lean towards
misleading
10-11-2008, 03:50 PM
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