09-02-2006, 11:36 PM
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Join Date: Oct 2005
Location: New York
Posts: 28
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Doesn't look like a logo... More like a banner...
In my opinion a logo is something small and nice that identifies your business/organization from everyone else.
Quote:
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A logo (from the Greek λογότυπο = logotipos) is the conglomerate of a graphic element, symbol, or icon of a trademark or brand and its logotype, which is set in a (preferably) unique typeface or arranged in a particular way. The effect of which should be immediate recognition. The shapes, colors, fonts and images are usually different from others in a similar market. The logo is one aspect of the brand of a company or economic entity.
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Quote:
Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.
An effective logo:
is unique, and not subject to confusion with other logos among customers
is functional and can be used in many different contexts while retaining its integrity
should remain effective reproduced small or large
can work in "full-color", but also in two color presentation (black and white), spot color, or halftone
may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
abides by basic design principles of design (space, color, form, consistency, and clarity)
represents the brand/company appropriately
When designing (or commissioning) a logo, practices to encourage are to
use few colors, or try to limit colors to spot colors (a term used in the printing industry)
avoid gradients (smooth color transitions) as a distinguishing feature
produce alternatives for different contexts
design using vector graphics, so the logo can be resized without loss of fidelity
be aware of design or trademark infringements
include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)
do not use a specific choice of third-party font or clip-art as a distinguishing feature
do not use the face of a (living) person
avoid photography or complex imagery as it reduces the instant recognition a logo demands
avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke
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http://en.wikipedia.org/wiki/Logo
So from me... 2/10 (1 for effort)
Sean
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