Branding is fine, hell I do it all the time but not everything needs to titled with a brand: "Brand's blog"; "Brand's network"; "Brand's addon"..... and have every other word in the hack say your Brand name...... "Brand Message!"
Give it a title according to what it does. Add your copyright etc. to the footer.... But naming every single hack after your brand is old and now there are more and more doing it...
Honestly, we aren't allowed to sell our goods here so why are we allowed to brand our hacks and then when people are hooked we discontinue service and move our brand off site.
Preventive maintaince, nip it in the but before it's a problem....
call me an ass for speaking up but it seems to me people are taking advantage and it needs to stop. if it's a portal, blog, or a hack call it what it is.... leave the branding for the copyright and other items.
Or, just act like cattle and do what everyone else does...