Notifications - challenging Facebook

[marcopolo]

Having recently created a Facebook group to run alongside my forum after I closed it (short-term), one thing I noticed was the constant activity.

I think one of the reason for this is the automatic notifications, how they work and the devices people utilise

So how can I/we improve forum content to challenge Facebook because I hear from so many people how these groups have impacted on forum content and activity.

One of the tricks I think is to negate by default people manually subscribing but at the same time notifying them with clogging up the contact system in vB.

Any thoughts?