If YouTube falls out of favour with its users, who is next in line?

[Pebbled]

YouTube appears to kicking loads of users off the site who've uploaded video's containing copyright material - they seem to have adopted a blanket '3 strikes and you're banned' approach to users, an attitude which is very biased against the very loyal users whom are generally wanted on most websites - those users whom take the time to upload many video's instead of just one or two.

Far be it for me to suggest the management and staff of YouTube ought to pull their heads out of their bottoms to see the light, but surely this is the wrong policy to adopt? Seems quite straightforward to me, why don't YouTube just delete the offending video rather than the user and his 2000+ video's which have probably been interlinked with another 4000+ websites.

Bearing in mind that probably 80 to 90% of video's already on YouTube have some form of questionable copyrighted material, whether it be video or musical or image based, leads me to think YouTube may not be the leading video provider for much longer, and the reason for me asking the question in the first place.

So if YouTube falls out of favour with its users as appears to be the case, who will be next in line?