Adding google ADs to archive/index.php

[hubba]

Where do I insert the following in archive/index.php to show google ads there???

<script type="text/javascript"><!--
google_ad_client = "pub-2962788195138392";
google_ad_width = 728;
google_ad_height = 90;
google_ad_format = "728x90_as";
google_ad_channel ="";
google_color_border = "993300";
google_color_bg = "FFFFFF";
google_color_link = "000000";
google_color_url = "666666";
google_color_text = "333333";
//--></script>
<script type="text/javascript"
src="http://xxxxxxxxx/show_ads.js">
</script>

or what do I have to modify?

Thx for help...