What do you think of Hubub?

[Panjo]

Did you see today's news that Hubub Raises $8.5M To Be The New Home For Conversations On The Web?

What do you think of their thesis? Namely, that on the web, "it’s not terribly easy to surface conversation and have a sustained, engaged dialogue around any particular topic. Threaded comment streams do this to some extent, as do forums, message boards, and even social networks like Facebook and Twitter. But none do thematic or topic-based discussion well, according to Hubub‘s founders, hence the need for the startup."

What do you think of their layout and design?

Their site: https://www.hubub.com