Welcome headers - Improve community registration rates

vBulletin 3.6 users click here for the 3.6 compatible version of this plugin.

The out of the box vBulletin style does not have a robust method of informing users about their current activity status or user level. As a result, guests entering on a page other than the homepage (which is most often the case) have no idea what a forum is about or that they may need to register. Additionally, there are no visible status indicators, making it confusing for unconfirmed, unapproved or new members to know what to do or where to begin.

To help solve these problems, the welcome headers plugin creates a 5-part set of conditionals to better introduce members to your community while pushing them to register, activate or post. The default templates are just that, default ? I highly encourage you to tweak the language and functions to meet the needs of your actual community environment.

Modifications/ Instructions:
Template edits: 2
Plugins: 1 (adds 1 template and several settings)

This template hack should take under 5 minutes to implement and customize.

What?s new in 4.1.0
The 4.1.0 version of this system is a complete rewrite from earlier versions. All of the original functionality still exists; however, the system has been improved to make it much more modular. With the new version, you can now turn on/off individual welcome header messages, configure the content and change other settings all from your ACP Options panel. Additionally, a 5th welcome header has been added for global announcements. With the exception of one small phrase change, this upgrade is seamless to upgrade.

Upgrade Instructions:
Full upgrade instructions can be found in the attached zip file. However, to avoid confusion anyone upgrading from the 4.0.x version of this plugin to 4.1.x should do the following:

1 ? Upload the new version of the plugin file based on your version of vBulletin (3.5 or 3.6). Be sure to set the override option to ?yes?.
2 ? Go to your phrase manager and search for the phrase ?first_visit_message?, copy any customizations you have made to this phrase into the phrase ?welcome_guest?.
3 ? Go to your vBulletin options, select the ?Welcome Header System? group and configure the options as desired.

Customizing the content / messages
To customize which messages appear or what they say, go to vBulletin options, select the ?Welcome Header System? group and configure the options as desired. Each phase can be modified by adding translation text.

Details on how it all works:
Step One: Turning lurkers into Members
For most websites, upwards of 50% of traffic (or more) comes through search engines or deep links to threads, profiles and categories. Out of the box, vBulletin only displays a welcome message on the forum-homepage, meaning someone who enters through any other page does not have the benefit of seeing an explanation of the site or welcome message. The guest welcome header is used to explain the purpose of your site, sell users on the benefits of joining the community and push them to proactively register.

Step Two: Making Users Confirm their Account
Many vBulletin sites require email confirmation prior to being able to post or access an account. However, activation emails are often misdirected to spam folders, ignored or simply deleted, leaving unconfirmed users with little access rights and no explanation as to what is wrong with their account. The unconfirmed welcome header is used to inform unconfirmed members of their account status and to direct them to automatically resend their activation email, or to contact the webmaster for support.

Step Three: Get non-posting users to post
Another chronic problem faced by many forums is insuring users post after registering. Many new visitors register in order to access certain features with the intent of posting, but never do so. The never posted welcome header is used to encourage users to post for their first time and should ideally be linked directly to an introductions or new member forum to help users "break the ice".

Step Four: Getting inactive users to become more active
Many members start out as lurkers, register, post once or twice and then go back to being lurkers. Often time these members are not actively thinking about participating in topics or are still shy about interacting. The inactivity welcome header reminds members to make a post after a predetermined amount of time as specified by the forum administrator.

Step Five: General Announcements
Unfortunately the standard announcements are often overlooked or never even seen by members who use the "new posts feature". As a result, urgent notices may be missed by users causing problems and high volumes of support requests. The global announcement welcome header creates a message shown to all members who do not fall into the other welcome header groups (guest, unconfirmed, never posted, inactive). Whether it be a scheduled outage/ upgrade, an important request or the need to display an advertisement in a prominent spot, global announcements allow an administrator to effectively and quickly display messages in a way that is certain to be read.

The results:
At first glance this system may seem a bit superfluous, however, the numbers rarely lie, nor does the feedback. Since posting this plugin in October, it has risen to over 1700 confirmed installations and is now one of the top 5 vBulletin plugins. On ScubaBoard.Com, the site the system was originally tested on, posting rates have increased by over 100%; new user registration rates by over 60%; user activity by 50% and the welcome/ intro & greets forum has exploded over 400%. If you browse through the pages of this thread you will find even more real life testimonials and experiences from the thousands of people using the system.

But enough about why -- give it a shot yourself and let me know how your results turn out.

vBulletin 3.6 users click here for the 3.6 compatible version of this plugin.

[SirSteve]

If you have the site OFF, you still get the Welcome message and login fields... something is not right....

[ConqSoft]

Originally Posted by Ted S

The hack is fine, the issue lies with how vbulletin's activation page reads the referring url and pases it through. This is not code welcome headers accesses or modifies and thus it is not something I can resolve at this time although I will continue to persue the issue.

It was a bug, and has been fixed:

http://www.vbulletin.com/forum/bugs3...iew&bugid=2009

[Ted S]

Originally Posted by SirSteve

If you have the site OFF, you still get the Welcome message and login fields... something is not right....

The welcome message appears in your header template, if you turn your site off that template is still called.

[Ted S]

Originally Posted by ConqSoft

It was a bug, and has been fixed:

http://www.vbulletin.com/forum/bugs3...iew&bugid=2009

Thanks! I really didn't think little old me could break the whole thing!

[wtrk]

ted s this plugin is awsome. good work. works great for me.

[fiber_cut]

Very cool addon! I installed it on 3.5.2 with zero issues..

[AquilaEagle]

Nice

[timetunnel]

Hello.

Does the bug fix referenced in post# 373 resolve the last issue experienced with this hack?

I'm anxious to install it. :squareeyed:

[firstrebel]

Can't get passed the first mod with FORUMHOME template. After I removed the code

Select the FORUMHOME template and scroll about 20 lines until you find the code <IF condition="$show['guest']">. Remove this line and everything below it until you reach </IF>. This will remove your current and default welcome headers making room for your enhanced headers, save the template.

the template would not save.

Any ideas. I tried this on the dev and live forums and got the same problem. FORUMHOME template has already one hack which is
http://www.vbulletin.com/forum/showthread.php?t=158895

Bob

[tony]

only delete this code

<if condition="$show['guest']">
	<!-- guest welcome message -->
	<tr>
		<td class="tcat" colspan="<if condition="$vboptions['showmoderatorcolumn']">6<else />5</if>"><phrase 1="$vboptions[bbtitle]">$vbphrase[welcome_to_the_x]</phrase></td>
	</tr>
	<tr>
		<td class="alt1" colspan="<if condition="$vboptions['showmoderatorcolumn']">6<else />5</if>">
			<phrase 1="faq.php$session[sessionurl_q]" 2="register.php$session[sessionurl_q]">$vbphrase[first_visit_message]</phrase>
		</td>
	</tr>
	<!-- / guest welcome message -->
	</if>