Board Optimization - Welcome headers - Improve community registration rates

Attention vB 3.7 users: Please see the 3.7 version of this add-on.

The out of the box vBulletin style does not have a robust method of informing users about their current activity status or user level. As a result, guests entering on a page other than the homepage (which is most often the case) have no idea what a forum is about or that they may need to register. Additionally, there are no visible status indicators, making it confusing for unconfirmed, unapproved or new members to know what to do or where to begin.

To help solve these problems, the welcome headers plugin creates a 5-part set of conditionals to better introduce members to your community while pushing them to register, activate or post. The default templates are just that, default ? I highly encourage you to tweak the language and functions to meet the needs of your actual community environment.

Modifications/ Instructions:
Template edits: 2
Plugins: 1 (adds 1 template and several settings)

This template hack should take under 5 minutes to implement and customize.

What?s new in 4.2
The 4.2 version of this addon functions in the same way as previous versions but with modifications to the backend code. The addon is now designed to independently review conditional statements to make it easier to add new messages. If you are upgrading from a previous version and have changed the template welcome_headers, this version will revert your changes. There is no new functionality in this upgrade and it is optional.

Install Instructions:
Full install instructions can be found in the attached file. This addon requires adding a plugin and modifying one template.

Customizing the content / messages
To customize which messages appear or what they say, go to vBulletin options, select the "Welcome Header System" group and configure the options as desired. Each phase can be modified by adding translation text.

Details on how it all works:
Step One: Turning lurkers into Members
For most forums, upwards of 50% of traffic comes through search engines or deep links to threads, profiles and categories. Out of the box, vBulletin only displays a welcome message on the forum-homepage, meaning someone who enters through any other page does not have the benefit of seeing an explanation of the site or welcome message. The guest welcome header is used to explain the purpose of your site, sell users on the benefits of joining the community and push them to proactively register.

Step Two: Making Users Confirm their Account
Many vBulletin sites require email confirmation prior to being able to post or access an account. However, activation emails are often misdirected to spam folders, ignored or simply deleted, leaving unconfirmed users with little access rights and no explanation as to what is wrong with their account. The unconfirmed welcome header is used to inform unconfirmed members of their account status and to direct them to automatically resend their activation email, or to contact the webmaster for support.

Step Three: Get non-posting users to post
Another chronic problem faced by many forums is insuring users post after registering. Many new visitors register in order to access certain features with the intent of posting, but never do so. The never posted welcome header is used to encourage users to post for their first time and should ideally be linked directly to an introductions or new member forum to help users "break the ice".

Step Four: Getting inactive users to become more active
Many members start out as lurkers, register, post once or twice and then go back to being lurkers. Often time these members are not actively thinking about participating in topics or are still shy about interacting. The inactivity welcome header reminds members to make a post after a predetermined amount of time as specified by the forum administrator.

Step Five: General Announcements
Unfortunately the standard announcements are often overlooked or never even seen by members who use the "new posts feature". As a result, urgent notices may be missed by users causing problems and high volumes of support requests. The global announcement welcome header creates a message shown to all members who do not fall into the other welcome header groups (guest, unconfirmed, never posted, inactive). Whether it be a scheduled outage/ upgrade, an important request or the need to display an advertisement in a prominent spot, global announcements allow an administrator to effectively and quickly display messages in a way that is certain to be read.

Optional: One-View Messages
Some forums find that users grow tired of seeing the messages thus there is an option to show the welcome messages only once per browser session as determined by using a cookie.

Optional: Custom Messages
Welcome Headers addresses 5 common needs, your forum probably has more. I highly encourage you to add messages based on profile fields, user states and other criteria that may impact your users.

The results:
At first glance this system may seem a bit superfluous, however, the numbers rarely lie, nor does the feedback. On ScubaBoard.Com, the site the system was originally tested on, posting rates increased by over 100%; new user registration rates by over 60%; user activity by 50% and the welcome/ intro & greets forum has exploded over 400%. If you browse through the pages of this thread you will find even more real life testimonials and experiences from the thousands of people using the system.

vbSEO Add-ons
Some forums have found that after adding welcome headers, the welcome message shows up in their search descriptions. To address this issue, user's at vbSEO have recommended turning the guest welcome header into an image -- this way there's no duplicate content for the bots to spider. To learn more click here. My recommendation is that you test this option if you are allowing bots to spider your front-end pages.

Limited Guest Viewing compatibility
The Welcome Headers System is designed to work with the Limited Guest Viewing without any conflict. To insure that welcome header messages do not show up at the same time as the limited guest viewing message, please be sure you are running welcome headers version 4.1.3 or greater and have enabled the suppression option.

Support
Please post any enhancement or technical questions you may have and I will do my best to respond in a timely manner. Please note: I can not guarantee an immediate response and am unable to assist with integrating this addon with other addons or with HTML related questions.

Updates
4.2.1 - Fixed bug with global message
4.2.0 - Changed template conditionals to simplify customizations
4.1.9 - Added ability to disable messages if using Limited Guest Viewing system
4.1.3 - Added support for Limited Guest Viewing system

[Merriweather]

Does anyone know if there is a way to hide the welcome headers on certain pages of the site -- specifically vbAdvance pages? I have added vBadvance and got everything just right, only to realize the welcome headers are showing all over the outside pages of my site when the viewer isn't logged in.

ETA I got it. Just needed to add AND THIS_SCRIPT != 'adv_index' to the following:

<if condition="$vboptions[wlhon] AND THIS_SCRIPT != 'register' AND THIS_SCRIPT != 'login'">

[skunker]

This is a wonderful mod. Thanks for making it available.

[Marys242]

thanks this is great...and very easy to install

[valdet]

I am using this for months now, and it really increases my registration rates.

Can you please add an extra option so Welcome header would show only on forum homepage and not in showthread and other pages?

Thanks.

edit: got it.

here it is:

<if condition="THIS_SCRIPT=='index' OR THIS_SCRIPT=='forumdisplay'">
$welcomeheaders
</if>

[Ted S]

valdet -

While that code will work, putting welcome headers on the forumhome page only completely and entirely defeats the purpose of the system and is a waste of server resources. Welcome Headers was written specifically because the default vBulletin welcome message appears on only this page; going back to that logic defeats the purpose of the system. If that's your goal, don't use welcome headers, it doesn't make sense.

[Dimitrio]

Can the header be translated? I lead a multi-lingual community site and I would like it to appear in different languages.

[Kirkus]

Any idea if this is compatible with vBulletin 3.6.8?

[Ted S]

Dimitrio - Welcome Headers uses phrases for all text which can be translated without code changes.

Kirkus - Yes it is.

[oNeg]

Originally Posted by Kirkus

Any idea if this is compatible with vBulletin 3.6.8?

It's working fine for me so far.

I have a question about editing the messages though, and forgive me but there are far to many pages to go through to see if some has mentioned this or to know what to search to find the answer.

The {3} and numbers in general wrapped {}. What is the correct discription of these and how can I find a list of them to use in my messages?

[Ted S]

The {1}, {2}, ... refer to variable urls. There's no copy for these nor are there any more than what you already see (although you could add more). These are just urls to direct to pages safely and without me having to know your url structure. They can be removed or changed if you go to vBulletin Options --> Welcome Headers System, and click on the edit message by the message you want to change.