Google Search Optimization 101

[Dominus]

Google Search Engine Optimization 101
http://forums.nekio.com/showthread.p...=7161#post7161

1. Write good appropriate content, and lots of it. Keeping your pages, especially index page, updated daily seems to help.
2. Use appropriate titles to help get the attention of the user when they see you in the Search Engine Results Pages (SERPs).
3. Provide an attractive, fast loading page so that you don't lose the user before your page finishes loading. Use table less layouts.
4. Use cascading style sheets css to position your most important elements at top, as well as helping to streamline pages by keeping design separate from content
5. Provide good, easy to follow navigation. it helps both the user and the Search Engines .
6. Make sure that your site is worth linking to. See all of the above.
7. Never write with only the Search Engines in mind. If it does not read well to a HUMAN, then that high listing is just wasting everyone's time.

Only when you have all of the above in good order should you worry about things like keyword density.

The next step:
Ranked by order of importance. (Results of course will vary, as will the algorithm)

1. Keyword in Title Meta tag - no more than 60 characters
2. Keyword in Description Meta tag - keep under 200 characters
3. Keyword in Body text- not just in body, but at least once in first paragraph, again in the middle, and again at the end of the body text. Google also loves fresh content. Update your page at least once a week.
4. Keyword density - 1-7% - No more, no less. Results will vary. You can use this keyword density analyzer
5. Page Rank/Links - best if from related sites with higher page ranks PRs.
6. Sufficient Content (Google seems to like bigger sites, more content)- content is more important than PR links. Without quality content, you won't get links, but you can get good ranking without links if you have good content
7. Keyword in incoming links (keywords in the URL not necessarily domain name)The point is "don't worry too much if your already established domain doesn't have a googleable keyword in it". Go for second best with shoving the keywords in the URL's.
8. Keyword in incoming link text
9. Keyword in text surrounding incoming link text
10. Keyword in <H1> tags and keyword in <h2> tags
11. Keyword in outgoing links - best if to related sites with higher PRs
12. Keyword in outgoing link text
13. Keyword in text surrounding outgoing link text
14. Keyword in alt image tags
15. Keyword in bold- hard to tell whether bold/italics would be more important than links, but I would definately include one bold keyword and one italic keyword on each page
16. Keyword in italics
17. Keyword in domain or sub domain name- it is more important to have the page/folder names include the keyword for that page and category. If you have one primary root keyword that covers your entire site, then using it in the domain won't hurt
18. Keyword in keywords Meta tag - Google doesn't use the keywords meta tag but other search engines do.

- NanoEntity
- http://www.nekio.com

Keywords:
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