You can always threaten them that you'll shut the site down if they don't vote for you

On a more serious note...
The average user does not know how much work is put into the back-end as a webmaster/admin. People figure that you just buy a website and everything is there and can be controlled by a simple switch. The more you learn about the internet, the more amused you get as to the work that is put behind it. In the end, just be happy your users are enjoying the place in which you have made for them and enjoy it with them. Show them you care and have fun with them. They'll never vote for someone they don't have fun with or feel comfortable around!