[pcoskat]

Design, notwithstanding, I HIGHLY recommend spending a significant portion of your budget on PR. Not advertising. Not marketing. True Public Relations. By that, I don't mean press releases, either.

Join a good media service so you see what journalists are writing about. A solid mention in an article about your site will be worth more than any ad (or so-called winning design)

Are you an 'expert' in poker? Offer quotes and commentary to journalists on the topic.

Back when my site was just a 'patch work quilt' we were mentioned in USA Today, and the traffic from the article nearly crashed my site. Years later, I'm still getting traffic from the online version of the article.

You might even want to hire a good ghostwriter to write a few articles about your site, and submit them to online poker magazines, or other magazines looking for poker-related content.

Don't JUST go for poker magazines...also consider places like 'airline' magazines. Their readership is high, and many readers take articles of interest with them.

Originally Posted by SirAdrian

DeuceAce eh... you're famous
http://www.sitepoint.com/forums/show...ht=Deuce%20Ace

Thanks for posting this...very interesting.