[TheDPQ]

Running stats that ugly sites do better doesn't mean ugly makes it better. You probably do better with google ads because it tries to match content better to whats being said in the thread. (Practical, funtional, usable) People worrying more about content then design can get more people coming back because the content is what they are really focused on when all is said and done.

It is not impossible to have a great design and simple useable interface. Look at the obsession people had with Apple for YEARS because of the design and easy of use (even if the cost was impractical!!). Before ipods came out who really had anything from apple who wouldn't have a defence of 'but it looks good'.

Its all about who you are marketing to.

Content is very important but if your style is boring, dull, unappealing, nobody will join up.

I wouldn't say that 100%. I've seem some naaaasssty site have a great community because thats the focus. I've seen amazing designs have nothing. Its not really a simple answer of 'design does/doesn't matter at all'.

It just depends to how MUCH it matters based on what your site is about and who your users are.