What we have found is that written communication between our technical staff and customers can be awkward when we don't know how much of a techincal understanding there is on the other side - talk above someone and you make them feel bad, talking below someone and they feel insulted. In the past we had alot of very technical users, but in the past couple years we've seen many more who are not nearly so technical and had to find ways to not make our customers feel like we can't talk to them.
We recently added an indicator that our users can set to identify where in the knowledge spectrum they are so that we can try and improve our communications with our customers; I am hopeful that this will help bridge the communication gap so that nobody feels inadequate or insulted.
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