It looks like vbSurvey is best for existing online communities. Based on my experience today, it does not seem to be a good replacement (in terms of recruitment) vs. an immediate paper survey. People don't seem to want to have to go through the registration process, but are willing to fill out an actual piece of paper.
In established, online communities where users don't have to register and already have an established traffic pattern, it would be great. They could take surveys all day.
From this reasoning, one feature vbSurvey could use is a mailmerge with a link token. To bridge the login overhead, the survey tool could take a list of email addresses, a note about the survey, and a replacement variable to insert a link. Then, it would generate a token based on some simple context-sensitive algorithm and apply it to the link, then do the email merge. All the survey admin would need to do is type up the note and paste in the address list. Remote users could click on the link and go straight to the survey without having to create a user account. (There are other services that work this way, I think).
Anyway...just a feature suggestion: email merge with an announcment and auto-generated unique, one-time, login token as part of the survey link.
I still think it's a handy product, but it is not turning out to be as useful as I initially expected because of the login constraint.
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