[Princeton]

Where is the intro? Who are you?

Credibility is important. A sense of credibility can be created by displaying information about your service(s) such as business name, telephone number, an image of you, etc.

As a business you should have gone with a different color combmination - people do not associate dark colors with "businesses". To increase your success (in terms of $$$), I suggest going with a lighter color.

The tag-line (found on logo) is horrible. You should rephrase it and make it clear.

The buttons on your header should be clearer. End-user's shouldn't have to squint. What is "DRI. POSTS"?

ABOUT THE PORTAL

• the header links do not work
• you have 2 LOGIN panels
• Your site does not "sell". In order to convert visitors into buyers you must use the AIDA principle.
  • ATTENTION - Grab the users attention right away.
  • INTEREST - Customers buy on benefits not on features. Tell the user how they can better their life with your service.
  • DESIRE - Make your offer irrisistable.
  • ACTION - Make it easy for the customer to contact you -- place all necessary information up front and visible.

ABOUT THE FORUM

• How do I get back to the portal?
• Replace all vb default icons - these icons where made to be used on a white background