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Princeton · #8 12-05-2005, 04:02 PM

Quote:

Hum. Maybe I'm missing something here. The site is popular as it is. Looks like they had over 10k new posts since I looked yesterday. From the total members online it looks like they have a large number of active members so I don't think members are leaving because of the style.
This site looks to be the best resource for Jeep owners. Why mess with success?
You argument carries no water. If the site was experiencing any sort of lull in traffic or popularity then I would say your suggections would be valid. Obviously it isn't. His only concern is a few members complained about the colors. When running a popular forum with a large userbase you'll get those that complain no matter what you do. No 2 people will agree all the time. Unless his users are leaving, which I doubt they are, then he doesn't need to change anything. Maybe he could add another lighter style, but, other than that the site is fine.

There are many reasons why you should take a closer look and change design, features, etc of a "busy" web site.

Of course, it all depends on the stats and the goals that are set for the site.

High activity (as you point out) doesn't mean that the site is doing well.

Registration per day could be slowing down.
Registratrion per day could be declining.
Member activity could be decreasing.
The time that member is online could be decreasing.
Advertisement clickthrough could be plateau or declining.

If you wait 'till the last minute to enact changes it could be to late.

A slight change in color could increase the time members stay online.
A slight change in color could increase the rate of registrations.
A slight change in layout could increase advertisement clickthroughs.
A slight change in layout / color could increase sponsors.

FOR EXAMPLE
Color-blind or visitors who do not have "perfect" vision - a slight change in color (more contrast) could increase registrations amongst this audience.

More than 80%+ of visitors will ignore your top banners - a layout change could increase clickthroughs.

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