Dont get me wrong, some of the things in the SEO hack are just fine - but doable without paying the $150. What the hack does thats complicated is the mod rewrite. That, first of all, is available here as a hack somewhere for free I believe. Changing things like meta tags and the other various things you can do yourself. The vBSEO sitemap is a good product however, (which is a free hack listed here) and ill bet is responsibile for more of the gains people have seen then the mod rewrite portion.
There is alot more to do - and alot of it is off page - meaning link building, which I know your doing brent. The point of my opinions are, that this hack is not worth the $150 and if people think paying that is all you need to do to get ranked well they are very mistaken.
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