[Wayne Luke]

Originally Posted by LEAD_WEIGHT

What is with Hollywood giving scripts to these Directors & Producers that know nothing in how the movie should flow.

The Hulk should have been a model for what not to do but did they learn from this bomb, of coarse not cause they put out The Punisher, Fantasic Four & DareDevil.

If they do not make them is the style that Spider-Man then why make them at all.

It is actually less about the movie itself and more about the marketing and licensing. The Incredible Hulk movie is responsible for millions of sales revenue directly to Marvel's pocketbook. As much as Spiderman generated. It was a successful venture with the toys, video games, broadcast rights, DVDs, Pay-Per-View. In this day and age, a movie's success is not reliant on how much it makes in the box office alone. There are many different licensing factors to take into consideration.


Read the following article:
http://www.comicbookmovie.com/news/articles/360.asp


According to it, one of the duds you listed ("Daredevil") is categorized as a Blockbuster hit in Hollywood because it made more than $100 million in the theaters. Pretty nice chunk of change. Since movies account for more income to Marvel Comics than their comic books do but less than toy sales, you can be sure they will continue to sell the license rights and reap in the cash as long as Hollywood wants to bet on their characters.

DC also knows a good thing when they see it.