I stopped 'endorsing flash' as I learned more about usability, accessibility, and seo.
I was a Flashkit.com moderator for 2 years (about 5-7 years ago).
It was Flashkit.com who introduced me to vBulletin. (thank you!!)
Flash should be used for applications OR to enhance/show information in a more usable manner (eg. image portfolio, 360 view of an object, etc)
In other words, it should be used to strengthen the message you are trying to send-not to replace.
NOTE: There are some search engines who can index flash file contents (text/urls). However, that number is limited. LOL I am not trying to convince you to drop flash; I am just providing my point of view.
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