That's exactly what I've been mulling over lately FASherman. The only thing I'm trying to get straight in my mind is being able to provide a url to the 'blog' page - but I'm thinking if the RSS feed is stored in a directory then a domain/subdomain can easily be applied.
The first post to the thread being the blog post - subsequent replies being comments on the 'blog post'. Lock the thread if you don't want comments. It seems simple (I've only just picked up vBulletin so I'm working my head around it at the moment).
RSS can be skinned and customised, I don't really understand Brinnie's violent reaction to the idea.
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