I personally would have no problem paying for a descent hack that was added onto the site. I think a good idea that could please many people would be alowing someone to charge for a hack for a certain amount of time, then requiring that hack to be free after it. So like they could charge $10 for 3 months. After those 3 months are up, then it would be public. Or the site could make it so that a user could only make a certain amount of cash on a hack before it became public.
Also possiblities would be to allow certain user catergories to get it free. So if you created a hack and allowed for it to be downloaded (and became a "coder") you would be allowed to download hacks for free. This would make more hacks avialable.
Charging for this "advertising" seems like a bad idea to me. If someone wants to make something for vb software to improve it, then I think VB should be happy about it. They are still making their money.
An alternative may be a donate to this member button that can easily been seen on the users hacks. While this wouldn't be as profitable, the users would still get a little bit of money for there hack.
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