Logos are generally priced per project, not hourly. I was using the per hour rates to express a point. Factors that contribute to the cost of the logo are size of client, market area, nature of client, complexity of desired design (1 color, 2 color, 4 color). None of these factors will ever equal a $75 logo. The research alone that should go into making a unique mark for a client would constitute more than $75 in itself.
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