While I can see that neither you, or Jelsoft as a company prefers to be in the middle of the dispute, it is up to the seller to collect the money. When the license is placed up for sale and is sold, it is then beyond the control of Jelsoft and its employees, hence it there is no reason to really restrict how many licenses are sold or transferred, honestly.
Buying over the internet is always a risk that another will have to take, only when you are dealing with a known company and those that work there is the risk of purchase brought down. If there is such a big issue buying via PayPal or another CC processor or payment platform, then Money Orders & checks are available, each of which eliminate such problems.
Restricting how many transfers can be done in a year is not really going to cut down the amount of sales or chargebacks, they are still going to happen regardless.
To be honest it would be best of Jelsoft would add a statement claiming no responsibility for transfers done to 3rd parties once the license is bought, as that seems like what is trying to be avoided here. You (i.e. Jelsoft), as any business or company do not want to have to deal with the issues that arise from online transfers not made within your holding. You cannot be held responsible for those not having sufficient funds, those doing chargebacks, or those falsely claiming to make a payment.
Don't get me wrong, I love vBulletin and the staff, including yourself, have been great and very helpful, heck, helping vBT grow has even added to the effect, but limiting what can be done with a license per year is not, honestly, going to solve the problems; at least as far as I can see, though adding a statement, as mentioned above probably would.
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