[Princeton]

I agree with what everyone has said thus far ...
- Content is King
- Redo Logo
- Site design lacks professionalism

It is true that the majority of people go to a site for content ... this is usually true for users who have been to your site before or users that are redirected to a page via search engines (who are looking for something specific).

For new users ... or, users who just comes across your site .. you need to grab them in the first 1-3 seconds.

The way to grab attention is to:

1. use a good design
2. use proper heading/style to bring focus
3. use the AIDA principles when writing your content....
   • ATTENTION - Grab the users attention right away.
   • INTEREST - Interest customers on benefits not on features. Tell the user how they can better their life with your service.
   • DESIRE - Make your offer irrisistable.
   • ACTION - Make it easy for the customer to contact you -- place all necessary information up front and visible.

FYI
The upper half of your site is the most important area ... use this area to grab the user.