Well, first off - the <?php and ?> tags need to be dropped before inserting the material into phpinclude_start. Their presence will trigger a parse error.
Second, make sure the zone # in the function call is correct - this is the part of the code most likely to change.
Don't copy the code from my tutorial. Go to your phpads setup and have it give you the local mode invocation code. Then paste THAT CODE into phpinclude_start and delete the <?php and ?> markups along with the echo statement. Finally place the variable $phpAds_raw[html] where you need it to appear on your page.
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