[filburt1]

Originally Posted by noppid

This is pure conjecture. Show me a case to prove your statement. No one is going to regulate a keyword or conversation relative to a trademark or tradmarked product. It's been tried just recently with google adwords campaigns and is expected to fail in the courts.

Nice try though.

I should have rephrased my original post (still kindly, mind you);

There is no beneficial reason to deviate from the current naming convention. It does not assist in search engine keywords which are case-insensitive, and instead gives users the impression that your site does not truly dedicate itself to a topic where the name is "wrong." It also will confuse users who have other definitions for the terms when their case changes: namely, vB versus VB.

If it is a matter of not willing to change the numerous references in graphics and such, I would argue that the effort required falls far below the resulting professionalism.