[noppid]

Originally Posted by Dean C

I'm not trying to be arguementative either. Just pointing something out No offence intended. Check this out, exactly the same results:

http://www.google.com/search?hl=en&q...=Google+Search
http://www.google.com/search?hl=en&q...=Google+Search

Which proves my point

I didn't say your point was invalid. You are correct that the engine is not case sensitive. However, the human eye is. Someone that is searching for VB/vbulletin is probably not aware that vB is spelled a certain way(even if they are, we got that covered too), they are looking for a keyword or phrase.

It's subjective, but we have got a better change of hitting a flying bird with a shotgun then a rifle.

Imagine how many ways we can say vbulletin and make it look. Trade marks aside, cause we can't borrow copyrighted logos for our advertising, does coke or pepsi run only one ad?

We all tent to think like admins, that is a bad mindset to get into. If your target is admins, then stick with it. Some of us are targeting regular folks though, they do not think or act or search like us admins do.