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Don't look to technology, if you want them to pay, then you have to provide value in exchange. Basic marketing 101.
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Technology is a value. A place where people can come together to share opinions and ideas is valuable. It becomes even more valuable with features like private message, attachment posting, e-mail, interactive games, etc. These are all desired commodities that are built with technology and fueled by people.
A forum with many additional features from hacks is a valuable commodity in and of itself.