You can do this as a template mod (although Admin CP is also not hard at all to do).
Just using templates:
1) Open phpinclude template.
2) At the bottom, at:
$emailmessage = "This weekend is.... blah blah blah";
3) Open email_notify template and add $emailmessage wherever you want it to show.
This is a quick and dirty way to do it without hacking.
Btw, you can now add $emailmessage anywhere in any template, and your message will show too.