There are sooooooooooo many reasons why a forum driven site helps ecommerce sites to sell online...
I have specialised in e-commerce driven forums now for about the last 5 or 6 years. I first sold online in 1989 via a BBS and then in 1992 via the web.
I would now HIGHLY recommend any ecommerce site use a forum to drive sales...
Think of them as a content publishing system where your site changes every day - but you dont do any of the work (or a bare minimum) that also gets a large proportion of users back to your site EVERY day and in many cases - several times per day - where you can display your ad messages...
Tie this in with ecommerce and you have a winner!
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