Caliber: We have a dedicated server, so there is no real need to encrypt them on the server. Ok, so we're not impervious to hackers, but there can be no casual snooping. Ultimately it was a publicity stunt: users like encryption. There are instances when it can be useful (e.g. in a corporate lan environment, it'd stop admins casually snooping traffic) and with continuing draconian 'legal snooping' laws in the UK and Europe, it prevents governments and ISPs casually logging (meaningful) data.
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