"It is an unusual strategy, but avatars can be very effective marketing tools," said Chung Jae Hyung, chief executive of online marketing agency DKIMS Communications. "They are so popular with young people these days that they can get you a lot of exposure very quickly."

so soon ill have to deal with prepy people online with their super new 1337 $60 avatars like i have to at school everyday? Man people but brands to much, i buy what i want. if i was sticking to brands id be paying way to much for crap, who in the right mind is ganna buy a damn avatar?