That have been what it was originally designed for, but as the creator noted it can be used for more or less anything. It doesn't have to be ad banners that are placed by the mod.
For example if you edit the header template and comment out <vb:comment></vb:comment> the code for the banner and replace it with a placeholder (i.e. %mybanner%). Then create however many banners you want that get assigned to that placeholder.
That's pretty simple to implement and should do for what your after.
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