I was suspicious when they switched from a license you had to renew annually to a one time for-the life-of-the-version system. The way you make money with that is planned obsolescence and (hopefully) improvements.
I've regarded "New and Improved!" with deep skepticism ever since about 1980 when Heinz 57 Sauce was "improved" to taste like spicy ketchup.
Products seem to travel an arc from their early designs when improvements made them better to a time when 'improvements' just change them to a time when "improvements" make them worse.
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