You're going to need the following:
Apple Computer, running a very recent version of OSX
Apple Developer Account
Google Play Account
Once you purchase the app from vBulletin, you go into the members area and fill out the information for your app, name, vbulletin url, api key.
You pick some colors, if you want ads, if you want analytics
Then you add a splash screen and store icon.
Then you submit the app to be built
At which point for Android you can submit to the store
For iOS you need to download the package, make sure you have xtools fully installed, and then sign the package.
Then you can submit the app to the apple store.
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