[Ted S]

To make the location into a link, you'll just need to update the prodforums_matches_bit template again:
<a href="{vb:raw review.location}">click me</a>

You may also want to add some validation to the location string to insure it's a valid formatted URL. This can be done by adding to the hook location productforums_writereview_top (which will insure it stays intact if you upgrade the plugin down the road).

You can use one of many common regex strings (just google php regex for urls) for the check function depending on what you want to allow.