Thanks @Zachery, more stuff to confuse me, but more research for next quarters report.
We try to setup different strategies on different yet similar (large) sites, from there we try to ratiocinate the strategy for the following quarter. What is interesting (most is not) is comparing the data we receive from analytic companies, compared to our in house revenue statistics.
If any of you are brilliant in this area, the company I work for is always looking for the next genius. It is one of those jobs where a persons performance can definitely be measured.
--------------- Added 28 May 2014 at 18:43 ---------------
I realized that I need to post a disclaimer. None of what I am babbling about above is in reference to forums. The forums I personally run are private, and the very large board I oversee is corporate in nature. All of them are sponsored monetarily, but none of them are monetized using SEO practices. So I am not the one to ask, nor do I want to be, about monetizing your vBulletin forum site.
If you want to have a conversation about the subject, that is different, I am all in and appreciate the insight.